The market failure of Amazon’s first smartphone bookstore, the Fire Phone, does not seem to deter the e-commerce giant from this market sector. Although a few days ago it was decided to reduce the price to get rid of equipment in the warehouse, the company is already planning the next models.
After the success of the tablet, Amazon wanted to have in their portfolio also a smartphone and so was the Fire Phone. But the device was definitely too expensive for the capabilities offered, and the price of more than $ 600 for a version without a contract with the operator effectively discouraged consumers from purchasing it. A few days ago, Amazon was forced to seriously reduce the price, and now Fire Phone costs only $ 199, and the manufacturer hopes to be able to get rid of stock inventory of this equipment worth several tens of millions of dollars.
Although the plan to conquer the smartphone market clearly did not go to the mind of the concern, its boss Jeff Bezos does not consider this a failure at the moment. Before he finally decides on success or flip, he intends to take on a few more activities related to him.
He suggested that in the next few years, several models of this product may appear in the market, as he thinks it may take some time for the equipment to take over. In his opinion, the fact that Fire Phone does not interest consumers, does not mean that with the next models will be the same.